Do not buy coffee without a roast date on the bag! If there’s no roast date, it’s because the roaster does not want you to know how old it is. And freshness matters.
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One comment I get all the time during tours and tastings is "I would buy your coffee if you sold it in a k-cup." And this is frustrating because our coffee will never be available in k-cups for a bunch of reasons.
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I always wince when I see coffee stored like this picture - a paper bag in the door of a freezer. That is pretty much the fastest way to ruin good coffee! But it isn't true that you should never put coffee there either. You just have to do it the right way.
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A look back at planting our 8 acre coffee orchard.
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